Work
The findings clients did not want to hear
Every engagement below started as a fixed fee audit. The case studies currently published are illustrative and are marked as such in the CMS.
Selected work
Two engagements, start to finish
DTC skincare · 16 months
38% of spend was buying customers they already had
Attribution rework, then a rebuilt lifecycle programme. Blended cost per acquisition down by nearly half.
£41.20Blended CAC
38%Wasted spend
4.3xROAS
B2B SaaS · 9 months
A pipeline number finance and marketing finally shared
One warehouse, one definition of a qualified lead, and a weekly report nobody had to caveat.
+18%Qualified leads
6 daysReporting lag, now 1
£2.4mPipeline tracked
One to two weeks, fixed fee