We charge for judgement, not hours
Dashon is a sister company to Social Nerd. Social Nerd runs the campaigns. Dashon decides what the campaigns are for and whether they worked.
The strategy and measurement partner, not the agency that also runs your ads
Dashon Consultancy is the strategy and measurement partner for businesses who need to know what is actually working, not just who runs the campaigns. We own the data, the tracking and the plan. Execution can sit with your existing team, ours, or a hybrid.
The split matters commercially. When the same supplier sells you the thinking and the doing, the thinking gets priced like the doing, and the report on how the doing went is written by the people who did it. Separating the two removes both problems.
Where a client needs execution as well, we lead the relationship and hand the delivery work to Social Nerd, or refer it directly. Either way there is one point of accountability and a written handover, not an informal one.
Four things we hold to
These are delivery standards rather than values. They are the reason engagements do not drift.
Senior led, deliberately small
Strategy and fractional CMO work is led personally. Technical build is delivered with our sister company's engineering resource.
Kyle Williams
Leads strategy and fractional CMO engagements at Dashon. Previously built and ran Social Nerd, which now handles execution for Dashon clients who want it.