Services

We own the data, the tracking and the plan

Execution can sit with your existing team, ours, or a hybrid. What does not move is who owns the number.

Packaged engagements

What it costs

Indicative pricing. Every engagement is scoped in writing before it starts.

Tracking audit

One to two weeks. We reconcile what your platforms report against what your business can prove, then hand back a prioritised list of what to fix and what it is costing.

Fixed fee£1,500 to £3,000Read more

Measurement build

GA4, server-side tagging and platform event work, with a documented event schema and a parallel validation period before anyone relies on the new number.

Fixed fee project£3,000 to £8,000Read more

Strategy retainer

Channel strategy, budget allocation modelling and monthly review against actuals, for businesses whose execution is already covered.

Monthly, ongoing£2,000 to £4,000 per monthRead more

Fractional CMO

Senior marketing leadership, board level reporting and oversight of in-house or third party execution teams.

Monthly, senior led£3,500 to £6,000 per monthRead more

Agency white label

Tracking and analytics delivered under your agency's brand, for shops that would rather subcontract the capability than hire for it.

Day rate or monthly block£65 to £90 per hourRead more
Service lines

Five things we own

Paid media, SEO, email and web build are referred out, usually to Social Nerd.

01Tracking and measurement architectureGA4, server-side tracking, Meta CAPI and cross-domain attribution. Event schemas designed once, then held to.02Analytics and reportingUnified dashboards, KPI frameworks and attribution modelling. Performance checked independently of whoever spends the budget.03Marketing strategyChannel strategy, budget allocation models, go-to-market plans and positioning work, priced as judgement rather than hours.04Fractional CMOSenior marketing leadership on a monthly basis, including board reporting and oversight of in-house or third party execution teams.05Agency white labelTracking and analytics delivered under your agency's brand, for shops that would rather subcontract the capability than hire for it.
How it runs

Audit, build, hold

01

Audit

A fixed fee diagnostic that reconciles your reporting against your own records. Low commitment, and it usually pays for itself in the first finding.

02

Build

Whatever the audit says to fix. Server-side collection, definitions, dashboards, or the strategy the numbers now support.

03

Hold

Ongoing measurement, independent performance review, and a named person to call when something stops firing.

Questions

Before you get in touch

01Do you run paid media, SEO or email?
No. Dashon owns strategy, tracking and measurement. Execution is referred out, usually to our sister company Social Nerd, or it stays with whoever you already use. Keeping those separate is the point.
02Can we start with something small?
That is the normal route. A tracking audit is one to two weeks at a fixed fee, and it gives you a written list of findings whether or not you carry on with us.
03We already have an agency. Is this a conflict?
It is the opposite. We are most useful where execution is already covered and nobody senior is independently checking the numbers. We review the work, we do not replace it.
04Do you work with other agencies?
Yes, under a white label arrangement. You keep the client relationship and the invoice, we deliver the tracking and analytics behind your brand, and we never approach your clients.
One to two weeks, fixed fee

Start with a tracking audit

Book a tracking auditRead a case study