Notes
Writing on measurement, mostly specific
One useful, specific piece beats a stream of generic content, so these are occasional rather than weekly.
All notes
Everything else
Why every ad platform claims the same conversion
Add up what your platforms report and you will often find more conversions than you had orders. That is not fraud. It is what happens when every platform is allowed to mark its own homework.
What a tracking audit actually checks
A tracking audit is not a screenshot of your GA4 property. It is a reconciliation between what your platforms say happened and what your business can prove happened.
Buy the thinking and the doing from different people
If the team that spends your media budget also writes the report on how the budget performed, you do not have performance reporting. You have a self assessment.
Occasional
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