Media planning and strategy
Planning that starts from your measurement rather than from a template. We look at what the numbers support, write the media plan and budget they justify, then sit at the leadership table to defend both.
Three parts, in this order
Where the budget should go, and why
A budget allocation model built on your own contribution and payback data rather than category benchmarks. It shows what each channel would have to return to justify its share.
- Channel level payback and contribution modelling
- Explicit assumptions, written where you can argue with them
- Scenarios for a bigger and a smaller budget
- A stated list of what to stop funding
How an engagement runs
Every engagement starts with a written brief rather than a verbal scope. That is the part that separates this from ad hoc consultancy.
Evidence
Customer, sales and performance data reviewed before opinions.
Model
Allocation and scenario modelling, with assumptions written out.
Plan
The written plan, the sequence and the measurement that proves it.
Steer
Monthly review against actuals, and adjustment where the evidence moves.